Effective communication is an important component of any job. Effective communication ensures that ideas, instructions and information are shared in a way that ensures the organisation achieves its objectives. For communication to be effective it needs to be understood and interpreted by the person receiving the message in the same way that the sender intended. So, effective communication becomes a challenge when the person you are communicating with is from a different background, has different values and perhaps has a different language to your own. In these situations you need to deliver your communication in a culturally appropriate way if effective communication is to be achieved.