A good persuader is the one who knows his or her target audience. The persuasive effect can be strong for one person but can be completely feeble for another. Thus, consider whom you are going to prove your ideas to. As a rule, the first and the major reader of your essay is your teacher. Therefore, it is crucial to reach out a strict professor by a proper tone, language and validity of the content. However, think of someone else who may read your essay. It can be an admission board, a selection committee or even your fellow students who may look through your paper at the conference or at some other important university event. Moreover, you can target the students’ parents, environmental club or administration of your educational institution. The ability to predict your readers’ concerns, interests and expectancies will allow you choose appropriate language, facts and style of persuasion.
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