A small word limit does confuse many people regarding what to include and what not. You don’t need to tell everything about yourself. The essay should include things that could stand you out of the crowd. Qualities or habits that are beneficial to the community should be included. Social work, community building activities, part time job etc. are the most preferred criterions. You must make sure that the interests and passions you write in the essay must be balanced such as to believe that you are human. You must make sure to make the admission committee realize that they are losing on something if they don’t offer you admission.